Inclusive tourism is the ongoing endeavour to ensure tourist destinations, products and services are accessible to people of all physical abilities, ages and backgrounds.
Push Adventures is an inclusive tourism consultancy based in South Australia (SA)
- You know your business best. Share key details to enable more people to participate.
Detailed information makes booking online an option and can reduce the number of enquiries.
By providing clear information about the facilities and experiences on offer and visitors can make informed decisions.
- Understanding how this can affect your visitors level of participation is key.
- Start with a smile and a hello, and ask if there is anything you can do to help make the experience more enjoyable.
Confidence comes from understanding the physical environment and the experience, ensure all your staff are confident.
- Book a FREE 15 minute consult to determine how you can welcome the accessible travel community into your business.
Young, ambitious and using a wheelchair, we spent 3 months travelling through Europe, the trip of a lifetime on a shoestring budget! Utilising the public train network and backpacking as much as possible, we encountered just about every physical and attitudinal barrier a wheelchair user could imagine. However optimism, resilience and a sense of humour kept us going and we shared in some of the most amazing experiences of our lives. Shortly after returning home we came to the realisation that these hurdles exist right here in South Australia and we now have the determination, means and ability to make a positive impact on the SA tourism industry.
We aren’t expecting all facilities to be 100% inclusive for everyone, but we want to help you to identify and promote how your business already caters for a range of people, providing an inclusive tourism experience. Inclusive tourism is a significant industry sector and by taking steps to be more inclusive you’ll appeal to a wider range of tourists. We can help you to understand how attitudinal behaviours have an impact. How providing detailed visitor information on your website and throughout your marketing materials can attract a wider audience. And how considering small changes to design and facilities can assist in an inclusive experience for travellers of varying abilities.
How We Help
- We can work with you to create an accessible travel package so that more people can enjoy your experience.
- Online or in person, we can deliver tailored presentations or workshops to meet the needs of your audience.
- Your website and marketing content is the first place travellers are looking for access information, we can identify key content to provide and ensure you are making it easy for travellers to book.
- Jam even more enjoyment into your service with the addition of some adaptive equipment like a floating beach wheelchair, audio/visual interpretations of your tours etc, we can help find the right equipment.
- Prices start from $150 +gst.
Why make it inclusive?
A travel decision is critically based on knowing what to expect of an activity or on arrival at a destination. Inclusive Tourism assists travellers in reducing uncertainty around what to expect. Through provision of information it creates choice and instils confidence to people enabling them to sign up for new experiences. It has a huge impact of reducing travel planning time and a potentially greater impact on attracting a significant portion of the travelling population to your facility.
Inclusive tourism incorporates Universal Design or Inclusive Design, a framework for the design of places, things, information, communication and policy to be usable by the widest range of people operating in the widest range of situations without special or separate design. Most simply, Universal Design is human-centered design of everything with everyone in mind, anticipating the reality of diversity in our bodies and our brains and builds in solutions. Push Adventures is able to provide the motivation and tools to the tourism industry to allow business’ to create accessible environments that enable inclusion.
“American adults with disabilities or reduced mobility currently spend an average of $13. 6 billion a year on travel. Creating accessible cruise ships, accessible ship terminals, accessible ground transportation, and accessible tourist destinations is not charity. It is just good business.” Dr Scott Rains, US expert on disability issues.
Push Adventures takes a whole of journey approach to create meaningful experiences for the accessible travel community.
- People with a intellectual, sensory and/or mobility disabilities
- People with a temporary injury, chronic illness or allergies
- People aged over 65 years
- People from culturally and linguistically diverse backgrounds
- Aboriginal and Torres Strait Islander people
- The LGBTIQ community
- Families with young children
- People who speak English as a second language
- AND their travel companions
To deliver an inclusive experience, requires a collective effort of good customer service, a physically accessible environment and access to information.
Join our Industry Professionals Group
Join in the discussion on Facebook where you can learn, chat and keep up to date with what is happening in the accessible tourism industry.
Want recognition for your inclusive operation?
We are exploring how we can continue to impact the tourism industry and want to hear from tourism operators and professionals that are interested in being recognised for your efforts to be inclusive.
Look no further for an inspiring speaker for your next event. Scott will share tales from his life journey and aspirations for his future. He will be sure to leave a lasting impression on you. Please contact us for more information.
I commend Clair and Scott for having the vision to identify what needs to be done to ensure all South Australians can enjoy this beautiful state and the multitude of adventures and experiences available to the community. It is easy to forget that people living with spinal cord injury and other disabilities, as well as the aged, have disposable incomes, so your work not only meets the social responsibility of addressing accessibility and inclusion barriers, but also has the potential to enhance this state’s capacity for economic development within the tourism industry.
Peter Stewart, ParaQuad SA,CEO
“Push Adventures is a wonderful new business that Clair and Scott Crowley initiated in 2014, they help tourism businesses better understand the opportunity to deliver inclusive products and services. Their passion and knowledge provides real insights for business to modify the way in which they think about inclusive visitor experiences, this includes people with physical disabilities. Businesses are then better able to understand visitor needs and wants and accordingly they are empowered to make simple decisions and take future business directions that cater for a broader visitor market and ultimately builds innovative and more profitable business. Push Adventures is a change agent for business, run by highly skilled professionals who are doing things that haven’t been done before”.
Shaun de Bruyn, SATIC,General Manager
“As a significant contributor to the South Australian tourism industry, SeaLink is committed to continuous improvements in all areas of business. We recognise that inclusive tourism is a key sector for growth within the market and an important consideration in being a top industry operator. Given we are the pivotal link between mainland Australia and Kangaroo Island attracting visitors from all over the world, we are conscious of catering for guests of all abilities, needs and backgrounds. We are proud to be working with Push Adventures to identify any barriers to inclusion that exist, so we can continue to deliver excellent service to all travellers”.
Anne Dyson, SeaLink,Business Projects & Sponsorship Manager
“Zoos South Australia is committed to creating an inclusive tourism experience at both Adelaide Zoo and Monarto Safari Park. As a conservation charity, our sites are a space for people from all walks of life – from children to grandparents, aunties, uncles, parents and friends – to share the wonder of the natural world and learn about conservation. As part of our 20-year Master Plan, we are committed to increasing accessibility at our sites through improved infrastructure and facilities. Through these upgrades, we want to ensure that we offer choice and accessible options to give everyone the confidence to visit our sites. Participating in an Inclusive Tourism Review and working with partners will help us provide an accessible experience and better cater for diverse abilities, languages and cultures”.