A persons level of ability should not be considered as something that distinguishes them from other travellers.
Inclusive Tourism is now a major market sector, with an estimated 4 million people living in Australia with a form of disability, that’s 1 in 5 people.
Variation in human ability is ordinary, not special
At Push Adventures, we exist 100% to enhance the travel experience for people with varying physical abilities. We believe that every person should have an equal opportunity to make informed decisions about suitable travel experiences, in order to enjoy all of South Australia.
Our vision is to create a world where tourism is inclusive. Through education, awareness, promotion and inclusion, travellers, no matter what their ability should have the opportunity to experience the adventure of travel with confidence. All travellers should have access to clear and simple Information in order to make informed decisions around destinations and services. All guests should feel welcome and included on their journey and people are always looking for their next adventure.
Through this inclusive movement, people from all walks of life will benefit, but this requires an attitudinal shift in how people with disabilities are embraced. A travel experience can be difficult for a variety of individuals;
- the ageing population
- people with mobility limitations, whether temporary or permanent
- people with prams
- people with vision or hearing impairments
- people who speak English as a second language.
Certain situations can be restricting for many. We work with business’ to embrace the travelling community in all its forms. We want travellers to have access to the right information in order to choose their own adventures.
We want to see a world where we acknowledge that variation on human ability is ordinary, not special and that it will actually affect most us for some part of our lives. Just think about that for a minute. You might be surprised at how some small considerations can have a huge impact on not only a travellers experience, but an industries success.
What is Inclusive Tourism?
“A disability is simply a different level of ability”
Inclusive tourism embraces the entire community of travellers, regardless of ability. A persons level of ability should not be considered as something that distinguishes them from other travellers. Inclusive Tourism is about reducing uncertainty around what to expect from a destination or service. It creates choice and instils confidence in people, enabling them to experience new adventures. Inclusive Tourism is a major market sector with an estimated 4 million people living in Australia with a form of disability, and 3.5 million aged over 65 years that’s almost 1 in 4 Australians. Source: Australian Bureau of Statistics, Survey of Disability, Ageing and Carers 2012.
According to the National Visitor Survey, 88% of people with a disability in Australia take a holiday each year. The total tourism expenditure attributable to the group is $8bn per year as part of overall tourism expenditure.
Worldwide there are over one billion people living with a disability Source: The World Health Org
“The way disability is defined and understood has changed in the last decade. Disability was once assumed as a way to characterise a particular set of largely stable limitations. Now the World Health Organization (WHO) has moved toward a new international classification system, the International Classification of Functioning, Disability and Health (ICF 2001). It emphasises functional status over diagnoses. The new system is not just about people with traditionally acknowledged disabilities diagnostically categorised but about all people.” Source: Institute for Human Centred Design
So who benefits when tourism is inclusive? just about everyone.
Inclusive Tourism is a major market segment, it opens up the world for so many people, literally, and it creates increased participation in tourism activities. Inclusive tourism embraces the entire community of travellers, regardless of ability.
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