“We know we are unique individuals, but we tend to see others as representatives of groups.”

Deborah Tannen, Professor of linguistics at Georgetown University in Washington, D.C

Every single one of us is unique. We are unique in our desires, abilities, looks and likes etc. So why is it that we generalise when it comes to grouping people with similar disabilities or demographics?

Being unique extends to how people experience their disabilities. This can be a real challenge for tourism providers (or any service providers) to address in the efforts to be more accessible and inclusive.

No two wheelchair uses are the same in ability or desire, no two 80 year olds are the same in ability or desire, no two children are the same in ability or desire.

There is a broad set of considerations that can help you be more accessible and inclusive of all abilities, however it is important to remember not to assume you know what your visitor needs, even if they have indicated they have a specific need or ability.

Always try and engage in a conversation (this maybe over email) with your visitor to better understand what support – if any – they need to participate and to ensure you can confidently meet those needs. It’s better to address specifics before your visitor arrives, this helps manage expectations and will enable you to make any preparations if necessary.

Keep in mind, if you have great visitor information available, reinforced with clear imagery, your visitors probably already have a good idea of how they will participate!